Google is concentrating on Ads on Mobile. Today there is no need to have a separate version of a site for mobile . Some new mobile supports the browsers as Opera and all. Right now google is placing Ads on the mobile search contents,. This campaign also won't require mobile Web site design, because clicks on the ad will be directed to a Google-supplied mobile-friendly page describing your business. This is really sweet because Google provides lots of space on that page for you to describe your business, competitive advantages, etc., as well as a clickable link that lets potential customers call you immediately. Such ads are ideal for businesses that rely on phone calls to start or close a sale -- fast food restaurants or professional services, for example. Not only text Ads , Images ads also supports , which has CPM payout
